Below is an excerpt from Joost de Valk, aka “Yoast,” on why choosing your WordPress theme very carefully is a prudent thing to do, especially if you care about search engine rankings (SEO).
(You do care about your search engine rankings, don’t you?)
The issue in question on this one affects not only a lot of free themes but also premium themes. Joost calls out StudioPress as one of the themes that have been optimized for SEO.
A careful observer will note that this site is built on StudioPress
From the article:
Once again, I want to tell you to not blindly trust theme authors when they say their theme is SEO friendly. “SEO friendly” is just a label they put on their theme and since most of their customers don’t know what to look for to see if it’s actually true, yet know that it’s important, it helps “sell” themes.
I’m kind of a geek when it comes to this stuff, but I’ll admit I’m not as hardcore as I used to be. It’s mostly because I take the following precautions:
- I use StudioPress a lot. It’s my go-to choice for themes now. You will note that I have around 100 websites, using different themes. I use StudioPress on nearly all new installations of my own. I recommend the Genesis framework to every client.
- I make regular backups, using WPTwin.
- I use Yoast’s very own SEO plugin.
- I (try to) write
- I have some “best practices” that I follow when setting up a site as well as when making new posts and pages. You really ought to subscribe to the newsletter for the skinny.