Unless you have been living under a rock, you know that content is king when it comes to getting your website ranked high up in the search engine results pages. There are no two ways about it: All other things equal, the web page with the better content will outrank the web page with inferior content.
That’s in a perfect world, of course. But the world ain’t perfect, is it? It is getting perfecter, however.
Nevertheless, I am going to give you a few ways to generate some content creation ideas.
Let’s head on over to our fickle friend, Google. Go to the search input box and type “external keyword tool.”
Click on the first result in search (funny how Google properties always outrank everything else, huh?). You will arrive at the Google External Keyword Tool.
Dare I say it, but this is a GREAT tool for digging in and getting some nice long-tail keywords. Let’s try doing a search for “content marketing.” See the screenshot below for the setup for content marketing:
Then sort such that “Global Searches” is ranked from high to low. Here’s where you determine if the number of monthly searches is worth your time in creating the content for that keyword phrase (KWP).
You can even download the list to use later. This is a good practice. Generally speaking, the Google External Keyword Tool will give your 100 results that you can download to use for topics in subsequent website pages or blog posts.
Another tool you can use to generate content creation ideas is Google Insights. Here’s what that tool looks like with “content marketing” set in the search box:
This tool will give you the Top Searches as well as the Rising Searches. In this case, as I write this, the Top Searches for “content marketing” looks like this:
The Rising Searches for “content marketing” looks like this:
As you can guess, these are really great future blog post or web page topics!
I also like to use Google and Yahoo searches for finding topical & timely content ideas. Did you know that you can use either search tool to find trending stories? Here’s how. Simply type “content marketing” in the search and use a filter of, say, the last 24 hours. If you want an instant traffic spike for a hot-trending keyword phrase, then this is the way to maximize your chances.
You can also filter the results such that you only see Blog content. This is a perfect way to curate content! Content curation is another topic altogether, but it is a solid content creation idea to implement when you find really good content on the web and/or don’t want or have the time to create your own content.
I hope that this post about content creation ideas has sparked some ideas of your own!