July 24, 2014

Content Creation Ideas

Content Creation IdeasHow to create your own content -- some content creation ideas

Content is king

Content Creation Ideas

Unless you have been living under a rock, you know that content is king when it comes to getting your website ranked high up in the search engine results pages. There are no two ways about it: All other things equal, the web page with the better content will outrank the web page with inferior content.

That’s in a perfect world, of course. But the world ain’t perfect, is it? It is getting perfecter, however.

Nevertheless, I am going to give you a few ways to generate some content creation ideas.

Let’s head on over to our fickle friend, Google. Go to the search input box and type “external keyword tool.”

Click on the first result in search (funny how Google properties always outrank everything else, huh?). You will arrive at the Google External Keyword Tool.

Dare I say it, but this is a GREAT tool for digging in and getting some nice long-tail keywords. Let’s try doing a search for “content marketing.” See the screenshot below for the setup for content marketing:

Google External Keyword Tool

Content Creation Ideas

Then sort such that “Global Searches” is ranked from high to low. Here’s where you determine if the number of monthly searches is worth your time in creating the content for that keyword phrase (KWP).

You can even download the list to use later. This is a good practice. Generally speaking, the Google External Keyword Tool will give your 100 results that you can download to use for topics in subsequent website pages or blog posts.

Another tool you can use to generate content creation ideas is Google Insights. Here’s what that tool looks like with “content marketing” set in the search box:

Google Insights for Search

Google Insights

This tool will give you the Top Searches as well as the Rising Searches. In this case, as I write this, the Top Searches for “content marketing” looks like this:

The Rising Searches for “content marketing” looks like this:

As you can guess, these are really great future blog post or web page topics!

I also like to use Google and Yahoo searches for finding topical & timely content ideas. Did you know that you can use either search tool to find trending stories? Here’s how. Simply type “content marketing” in the search and use a filter of, say, the last 24 hours. If you want an instant traffic spike for a hot-trending keyword phrase, then this is the way to maximize your chances.

You can also filter the results such that you only see Blog content. This is a perfect way to curate content! Content curation is another topic altogether, but it is a solid content creation idea to implement when you find really good content on the web and/or don’t want or have the time to create your own content.

I hope that this post about content creation ideas has sparked some ideas of your own!

Create

Create killer content

Create killer contentYou have to create killer content to get both people and the search engines to give you any consideration whatsoever in today’s internet. There are so many competitors for your potential customers’ mindshare and dollars that being adequate is no longer acceptable. Oh, you may get the occasional passer-by, but you won’t get the flood of traffic you need in order to get what you want out of your website.

At the very least, your website should be earning you at least enough to break even. That is to say, after paying for your domain name registration, hosting fees, and any other services you may need to get your website up and running, you should be at break-even.

Now, most of you (I hope) are in this to earn some money. I am not here to tell you that you can quite your day job, make a million dollars, and then retire to some remote tropical island (there aren’t enough of them)…but I will say that each site of your should be able to earn a few thousand dollars a year.

But we’re getting ahead of ourselves, right?

Let’s get back to creating that killer content. Presumably, you know what your business is all about. Perhaps it’s furniture refinishing. Maybe you tell people how to do their own refinishing through ebooks and videos. You sell a course on how to restore antique wooden tables. You may even sell affiliate products—maybe you have a counterpart who sells a how-to course on decorating old homes that he sells through a membership program.

I dunno. But you do.

Create awesome content. Show people how to do something worthwhile. Stick to your theme. Always keep in mind why you write what you write. Your central theme should always be “furniture refinishing.” Lead your visitors down a path (we call it a “sales funnel”) that they want to take. If they arrived at your site looking for furniture refinishing, they probably want to repair or restore their old furniture. Show them how.

Maybe the first step is to get them to sign up to a free ecourse on furniture refinishing. You earn their trust (this is more about connecting, but you connect through the prism of the content you create), lead them down the path they’d naturally follow (if only there were a path—oh, yes, you are providing it!), and sell them what they wanted all along at the end.

Easy, right?

 

Let’s look at it slightly differently. Think of how your current readers found you. What were they looking for? Do you think they found it? If not, did you lead them down the right path to find it? Or, if they did find what they had searched for, did you prompt them to take the next step (whatever that step might be)?

It really is easy. Just find out what your target market wants and give it to them! Then, lead them down the path that gets them more of what they want and you’ll have a customer for life.

This 3-phase trifecta—CREATE, CONNECT, and CONVERT—will earn you a lot of loyal customers.